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Could You use a Music Video to Promote Your Next Book (Cause, Product, Service)?

April 2, 2009

Many authors create their own speaking videos, but how many authors create their own music video?  Author Marisa Handler did — AND, she did a fine job of it too!

Not only is it a wonderful piece of art and music in its own right, but it made me want to buy her book (“Loyal to the Sky: Notes from an Activist“)  — which means as a marketing tool, it WORKS.

Watch her video and let me know what YOU think.

One Comment leave one →
  1. April 30, 2009 8:44 pm

    I hired Rich Sigerist of Creative Media to do a 30 second commercial for my book, Poison Pen. I don’t know whether it has produced book sales, but it does have more than 1,000 views on youtube. When doing these videos, it’s really important to have a professional prepare it, and it should be succinct. Viewers are used to short blasts of info, and anything that seems to go on too long will lose their attention fast.
    At least, that’s my fifty-cents worth.

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